Month: March 2015

This Year’s Trend in Japan is 1% Alcoholic Drinks for Some Godforsaken Reason

A week or so ago, I noticed that Kirin was running weird commercials advertising a new drink called Butterfly (バタフライ), which contains 1% alcohol.

The flavors of Butterfly available are “Take It Easy! Apple” (気楽にいこう!アップル/Kiraku ni ikou! Apple), “Let’s Go! Ginger” (ゆけ、ゆけ!ジンジャー/Yuke, yuke! Ginger), and “Happy-Go-Lucky Tea” (のんきに紅茶/Nonki ni koucha). They sound good, but unfortunately I can’t sample them, because they’re full of artificial sweeteners, which I am allergic to.

While I was wondering what kind of people would drink 1% alcoholic beverages (lightweights, I guess), I noticed that Suntory also had its own 1% alcohol, “The O.N.E.,” with commercials starring Lily Franky (リリー・フランキー) and Kiko Mizuhara (水原希子):

Does two make a trend?

By the way, The O.N.E. doesn’t have artificial sweeteners, so I could drink it, but the only flavors available are lemon (レモン) and grapefruit (グレープフルーツ), which are pretty standard, so it doesn’t seem worth it to drink them for only 1% of drunk.

But if you’re someone who usually can’t handle the booze, you might want to check these out.

Attakaindakara: Everyone’s Doing It

Here are two videos of comedy duo Kumamushi (クマムシ) doing their comedy routine “Attakaindakara” (あったかいんだから/’Cause It’s Warm), in which one man imagines being reborn as a girl and becoming an idol while his partner insults him:

Here’s the official music video of “Attakaindakara” after it was released as an actual song:

Here’s YouTuber Satoshi Castro’s (カストロさとし) English version of “Attakaindakara” (with a bonus rap breakdown):

Here’s J-pop duo Kobukuro (コブクロ) singing “Attakaindakara” at a concert:

Here’s visual kei airband Golden Bomber’s (ゴールデンボンバー) Shou Kiryuuin (鬼龍院翔) singing “Attakaindakara):

Here’s SKE48/AKB48’s Jurina Matsui (松井珠理奈) doing “Attakaindakara”:

Here’s AKB48/NMB48’s Yuki Kashiwagi (柏木由紀) doing “Attakaindakara” with Kumamushi:

Here are some more AKB48 members singing “Attakaindakara”:

Here is K-pop group Big Bang doing “Attakaindakara” (and “Rassun Gorerai” at a concert in Japan):

Here’s virtual idol Hatsune Miku (初音ミク) performing a slightly punk version of “Attakaindakara,” courtesy of producer HoneyWorks:

Here’s YouTube dancer Hima (ひま) dancing to the dance version of “Attakaindakara”:

Here’s wotagei (ヲタ芸) team Ginyu Tokusentai (ギニュ〜特戦隊) doing a wotagei routine to the dance version of “Attakaindakara”:

Meanwhile, Kumamushi keeps on keeping on with their routines/idol songs “Nandashi” (なんだし/What?) and “Shampoo” (シャンプー):

The only question left is whether “Attakaindakara” or “Rassun Gorerai” will take the Ryuukougo Taishou (流行語大賞/Top Buzzwords Award) in 2015.