Before, I introduced Yuzuru Hanyu’s (羽生結弦) all-singing no-skating gum commercial, but turns out that was just part of a greater trend of Japanese figure skaters doing things other than skating in commercials. Today, I have two more to show you.
One this commercial for cold medicine Stona (ストナ) starring Mao Asada (浅田真央) and her sister Mai Asada (浅田舞). Like Hanyu, Asada sings in this commercial, but she doesn’t sell it as well as Hanyu does.
Lacking singing yet far sillier is the series of commercials for the lottery, Takarakuji (宝くじ), where shogun-descendent-and-former-Olympic-skater-cum-variety-show-fixture Nobunari Oda (織田信成), along with Kayoko Ookubu (大久保佳代子), join a long-running campaign starring Taizou Harada (原田泰造) and Ryouko Yonekura (米倉涼子) to advertise the year-end lottery (年末ジャンボ/nenmatsu jumbo). The commercials play on Nobunari Oda’s reputation as a crybaby, which he often takes advantage of for comedic effect on variety shows.
There were lots of new faces on and near the podium for the All-Japan Championships this weekend. It’ll be fun to see what commercials the new kids find themselves in in the coming years.