Japanese laxative medicine Colac First (コーラックファースト) has a very…interesting commercial on the airwaves now. My jaw dropped the first time I saw it on TV.
Here’s the commercial:
So what did you just watch?
First we have our protagonist, “hasn’t come out for 3 days deer” (３日目のデナーシカ/mikkame no denaashika). What hasn’t come out for 3 days? POOP.
Our constipated hero is standing around, feeling sorry for herself and her colon, when another, very fashionable deer walks by, humming and dropping a healthy row of pellets. Constipated-deer watches her peer deer crapping in public, and what’s her reaction? Jealousy! “Lucky (いいな/ii na),” she says.
But even if she wants to poop, she can’t.
Next, there comes an old man goat mailman. He, too, is pooping! Instead of the solid row of turds the first deer left behind, this goat craps in kind of a morse code pattern. Constipated deer is once again jealous. “Lucky!”
Can you imagine a semi-civilized animal world where the animals wear clothes and have jobs but still poop everywhere? Hurry up and invent sanitation, guys!
Anyways, thanks to Colac First, hasn’t-come-out-for-3-days-deer can finally poo! She uses her newfound ability to finish the character だ. Hip hip hooray! Poop!